WTCSD Staff Positions

Position Title:              Programs and Marketing Manager

Department:                 Programs & Marketing

Reports To:                  Executive Vice President

Manages:                     Two – Five Interns

Type:                            Full-time

SUMMARY: This important, highly visible position is responsible for planning, coordinating and executing a wide variety of programs, projects, and communications for the WORLD TRADE CENTER San Diego (WTCSD), with a focus on quality programs, increasing visibility of WTCSD and its mission, revenue generation and meeting member/stakeholder needs.

KEY JOB RESPONSIBILITIES:

1.     PROGRAMS: Plan, organize, budget, promote and execute WORLD TRADE CENTER San Diego programs and events

• Programs development & marketing

• Strategically plan/implement calendar of events, timeline and program budgets
• Research and invite potential event speakers
• Research and contract venues, caterers, etc. for events
• Set-up and manage marketing software and registration process
• Design marketing plan and marketing pieces for all programs  
• Create value-added benefits related to programs for Sponsors and Members
• Monitor and manage deliverables for  Sponsors and Members as related to programs and marketing
• Distribute marketing materials
• Invite elected officials and media
• Manage and monitor department inventory

• Oversee complete on-site event management; including

• Manage registration table at WTCSD events
• Set up and break down events (which may include setting up tables and chairs, AV and parking signs, working with presenters to set up ppt, etc.)
• Supervise volunteers and WTCSD interns for event logistics, marketing and administrative support
• Produce event agenda and content
• Manage time and flow of program

2.     MARKETING: Develop and execute marketing, communications and public relations plans to increase WTCSD visibility and event participation by disseminating timely, relevant information to/about key stakeholders.

• Marketing Plan:

• Work to increase awareness of WTCSD in the community, nationally and internationally
• Assist Business Development Director with internal and external promotion of member benefits and the associated deliverables to members, including invitations to events, and visibility for members/sponsors on event marketing materials, newsletters etc.
• In-person outreach to elected officials and targeted groups (with CEO & Director of Business Development)
• Member and sponsor promotions

• Media Plan:

• Develop and execute media plan to maximize opportunities in all forms of media 
• Press releases: Write, edit and distribute Press Releases highlighting WTCSD news/initiatives, advocacy and  programs 

• Communications Plan:
• Web Site:

• Monitor homepage including the blog, upcoming events, news and flash panel
• Create and update events on Web site
• Create and update member/community events on Web site
  

• E-Mail Marketing:

• Develop and execute comprehensive e-mail marketing campaign
• Manage and segment database for targeted campaigns
• Design marketing pieces for electronic distribution
  

• E-Newsletter ‘The Trader’:
  

• Prepare content, edit and distribute WTCSD monthly on-line newsletter 
• Highlight new/ renewing members, upcoming programs/events and hot-topic article

3. MISCELLANEOUS DUTIES:

• Develop and build on stakeholder relationships
• Meet weekly with Staff to share initiatives and solicit support
• Report monthly to the board
• Manage department’s interns
• Additional projects as they are developed

REQUIREMENTS:

EDUCATION AND EXPERIENCE:

• Event planning experience a MUST.
• Marketing and promotional experience necessary. 
• Understanding of e-mail and online marketing strategy and tactics. 
• Strong computer skills: Microsoft Word, Excel, PowerPoint, Outlook, CRM or CMS.  Must have working knowledge of graphic design programs such as Adobe Illustrator, Adobe Photoshop and PageMaker.  
• Must possess excellent written and oral communications skills.
• Team player who is comfortable interacting internally and externally with professionals at all levels.
• Ability to handle multiple tasks simultaneously and independently.  Attention to detail a must.
• Understanding of international trade a plus.

LANGUAGE SKILLS:

Fluency in English required.  Fluency in additional foreign language a plus but not required.

CERTIFICATES, LICENSES AND REGISTRATIONS:

Legal Right to work in the United States.  Valid automobile driver’s license.

PHYSICAL REQUIREMENTS:

Ability to speak English. Ability to write and type correspondence using a computer. Ability to accompany business delegates on tours of San Diego companies and region.

To apply, please send a cover letter and resume to Rey Lontok, CFO/COO, WORLD TRADE CENTER San Diego, Pacific Highway, 92101 and email both to rlontok@wtcsd.org.