The first Annual Ignite Exports
Conference hosted by the WORLD TRADE CENTER
San Diego and co-chaired by Chuck Saathoff,
WorldTrans Services, Inc, and Neil Lenok, The World Academy, brought together industry
experts at the Estancia Hotel in La Jolla. The
lively symposium on international trade and export was ignited by Hugh Constant. The Executive Vice President of the
WTCSD cordially welcomed the conference attendees before introducing the sponsors
as well as conference speakers.
Title Sponsors: County
of San Diego, Port of San Diego
Gold Sponsor: FedEx
Silver Sponsor: SDSU (CIBER)
Bronze Sponsors: The World
Academy, WorldTrans Services, SDBJ
Ignite Your Network Mixer
Sponsor: CMTC
Listing of Speaker Bios
Topics by Industry Experts Included:
National Export Initiative
Developing a Strategic Export Approach
Identifying New Markets
Assessing New Markets
Making More Astute Market Entry Decisions
Identifying Pros and Cons, Competition, Proximity
Issues and Barriers
Market Entry Options – Tradeshows, Branding, etc.
Cross Cultural Selling Issues
Utilizing Commercial and Government Resources
Consultative Selling Techniques/Identifying Agents/Distributors
Creating Competitive Advantages Through Export Credit
Sales, Operations & Finance Working Together
Addressing Corruption Issues in Export Sales
How Landed Cost Affects Competitive Pricing
Freight, Taxes, Duty, Demurrage, Bonded Warehouses
Legal Aspects of European Partnership Agreements
WESRAC Grant Opportunity
Building a Powerful Export Network
Rudiments of Export Control & Corruption
Requirements
Success Stories
The conference concluded with an active Q&A
session allowing guests to profit from the subject matter expertise of all
speakers.
Attendees enjoyed themselves at the
Ignite Your Network Mixer while mingling and sampling hors d’oeuvres and
beverages. The evening was highlighted by the presentation of the Bill Ivans
Award.
By Franziska Poppe


