Speaker Cathlyn Choi-Michelson, CEO of CNE Management Inc., genuinely represented the Korean culture with ‘hanin spirit,’ by catering an authentic Korean breakfast.
Her presentation addressed topics from the Korean economy to must know etiquettes and customs.
As the fourth largest trading partner of the US, South Korea is clearly a desired market for global business.
Some Tips to Success in Business Deals Include:
- · Be Open-Minded and Innovative
- · Gain Trust and Respect
- · Be Generous and Spend
- · Be Patient, Humble and Persistent
- · Customer is King
- · Be Ready to Compromise
American business professionals must be open to respectfully compromising business practices to accommodate a very different culture. When building relationships, Choi-Michelson highlighted the importance of addressing Koreans with a title and only using last names. Business cards are handled with respect, given out with both hands and acknowledge with a bow. Food and drinking are a major part of Korean culture, so going out for dinner and drinks after an appointment can often be expected.
Choi-Michelson closed the presentation with some useful Korean phrases such as kamsa hamnida= Thank you and annoynghi kaseyo= Good bye.
Comments from Attendees-
Most information about business customs were really realistic, useful. Heo Hyejinm, Global Energy Network Institute
Business Negotiation, profile of culture/govt. Tom Hansen, Hanson Marketing
Manners/Customs. Bob Fraustein, Quantum Design, Inc.